About Us

Welcome to Back40 Apparel — where the wild runs free and the roots run deep.

We’re three friends who grew up living and breathing the outdoors — Rock Climbing, Mountain Biking, working land, and finding peace under wide open skies. Back40 started as an idea around a bonfire, sparked by a shared love for American country life and the gear that goes with it. We couldn’t find clothing that truly fit our lifestyle — rugged enough for the field, comfortable enough for everyday wear, and with a style that speaks to who we are. So we built it ourselves.

Back40 Apparel is all about real country style.
Inspired by the back roads, barn dances, and the dirt under our boots, we design gear that feels just as at home in the woods as it does at the local bar. Whether you're hauling gear, hitting a trail, or kicking back with a cold one, we’ve got you covered with high-quality, reliable threads that represent the life you live.

This brand isn’t just for us — it’s for everyone who knows that hard work, fresh air, and freedom are what life’s all about. If you've ever called a field your second home or found peace on a front porch swing, you're one of us.

Thanks for being part of the Back40 crew — we’re just getting started.